Key Concepts

Social Enterprise - We aim to combine solid business practices with a social mission to create economic opportunities for low income individuals. Net revenues are reinvested in the business or in the sounding communities to achieve sustainable growth and development.

Microfranchise - Formal franchises concepts including proven mentoring, marketing, and operational guidelines will be replicated and followed in a small business environment.

Triple Bottom Line Accounting – By expanding the traditional company reporting framework, we aim to not only account for financial outcomes but to also adopt an expanded spectrum of values and criteria for measuring organizational success of environmental and social performance.

Base of the Pyramid Approach – We believe in a business approach that champions a new way of thinking about and doing business in the world's poor markets. It is an inclusive form of capitalism that emphasizes the role that business-oriented approaches can play in poverty alleviation. While complex and demanding, the Base of the Pyramid, the world’s poorest populations, offers enormous potential to generate economic and societal value.

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12 September 2007Headline

Safe Drinking Water is Essential
Current Situation

Projects
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Video clips you can watch about our projects